Engagement Contest and Social Storytelling


Visual identity creation and development for the “Supporter’s Shopping” contest in occasion of 2016 European Football Championship. The project has been managed through a dedicated landing page and promoted online exclusively via Facebook and Twitter.

For the duration of the whole event, Emerald Communication managed the #fameazzurra and #saziala social campaigns by creating contents and monitoring the results.

Concept: We created a game simulating a virtual shopping experience. The user needed to put in the shopping cart all the products in offer and for every €25 spent, a €5 coupon was supplied.

Winning Contest of the Growth Twitter Awards 2016.

Client: Tuodì