unconventional street marketing


Emerald Communication created a format to promote and reach all possible customers for the openings across the country of new Penny Market POS.

We planned a street marketing activity using door-to-door and hand-to-hand flyer and free samples distribution and the distribution of customized shoppers each with the POS address.

We organized an actual sampling tour to involve, communicate and create customer experience. We hired qualified promoters and staged a promotional environment close to each POS and to the most attended locations using shopping carts, hot air balloons and flags.

Emerald Communicationhandled the whole project: planning, creation, HR management etc.

Client: Penny Market