“Natural Beauties” is the organic alternative promoted by Penny Market through a range of organic horticultural products against food waste starting at the top of the production chain.
For the launch of the new MyBio product range, Emerald Communication created an emotional video which highlights the project’s goals through the story of the country, of the company and its sustainable commitment.
Photography enhances that “second choice” which is still unknown to the consumer, i.e. those aesthetically imperfect however good to eat products. Hence the tagline “Special outside, perfect inside”.
Client: Penny Market