illustration, 2D animation, video motion graphics


PerPenny Market engaged in an ISO 50001 compliant Energy Management System. On this occasion Emerald Communicationcreated three videos created three videos.

#risparmiamoenergia (#savenergy) is the hashtag which describes the whole project. Every employee is a grey coloured Mr. Energy. The character represents each of us and every time we engage in small energy saving activities, the character gains colour and becomes a superhero. This allows to share the concept that even small acts can colour the world and save the planet.

Creation of Mr. Energy mascot and its coordinated image across all informative supports such as stickers, posters and website.

Client: Penny Market